As we all know that HK hotels are well-known for their expensive price, so even though a hotel might have the best facilities and the most remarkable service, customers will still compare different price to decide whether or not to book the hotel room. Many hotels have promotional strategy to attract customers to book directly with them; but nowadays many consumers prefer to book hotels through travel website or travel agent. One reason is because they have more discount, another reason is that you can read a lot of hotel reviews and hotel recommendation. Therefore, whether a hotel can attract customers or not depends on the marketing strategy from the tourism intermediary. When hotels get profits because of their successful marketing strategy, the hotel marketing team will send gifts to these agents to thank them for their hard work and show that they value the business relationship, more importantly, they show respect and trust to their employees and motive them to do better in the future.